Cash Flow is King, but It Must Be Monitored

“Cash is King” is a commonly used phrase throughout society; however, to a business owner, this phrase is most appropriately re-stated as “Cash Flow is King”.  In today’s economy, it is more critical than ever for an entrepreneur to monitor cash flow.  Whether you have a mature business, own a business in the growth cycle, or a new start-up, the analysis and monitoring of cash flow is not just a skill your financial officer should possess. As the king or queen of your business, you need to monitor the cash flow as well.

Entrepreneur Magazine has a great series of articles and tips on cash flow as it relates to business that you can access by going to http://www.entrepreneurmag.co.za/Financial-Management/Cash-Flow-Management/Cash-Flow-Management.aspx .

After you brushed up on your reading about cash flow, the next thing is to ask yourself when is the last time you ran a cash flow statement for your business?  If it’s within the last 30 days, then kudos to you!  If you haven’t  checked your business financial pulse in the last 30 days, then I encourage you to do so immediately before the non-monitoring causes your business to flatline.

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